How Divorce Lawyers Should Use Landing Pages in Google Ads Campaigns
If you’re a divorce lawyer running Google Ads, sending people who click your ads to a good landing page can make a big difference. A landing page is just a single web page that focuses on one specific topic — in this case, your legal help for people going through divorce.Many lawyers send ad visitors straight to their homepage, but that can lead to missed opportunities. Your homepage talks about everything: your background, all the areas of law you practice, and more. But someone clicking on your Google ad is often looking for something specific — like help with child custody or asset division. A landing page should focus only on that.
By giving visitors the exact information they’re looking for, a landing page helps them feel more understood and supported. It also makes it easier for them to take action, like calling your office or filling out a form. This is good for growing your practice and also helps with SEO for divorce attorneys because it keeps visitors on your site longer and improves how your site performs in search results over time.
It’s best to keep landing pages simple and focused. Write clearly, avoid legal jargon, and speak in a way your potential clients can easily connect with. Use short paragraphs, helpful headlines, and include a photo of yourself if you’re comfortable with that — it helps build trust. You don’t need to cram the page with every detail. Just show people you understand their situation and explain how you can help.
Also, make sure there’s a clear call to action. That might be a button that says “Talk to a Lawyer Today” or “Schedule a Free Call.” Put this in a few places on your page so it’s easy for people to find, no matter how they scroll.
Lastly, it's smart to have a few different landing pages if your ads are about different topics. For example, one page might focus on child custody, another on property division, and a third on general divorce help. That way, each visitor gets the info they care about most.
Google Ads can bring the right people to your site, but landing pages help turn visits into real conversations. By keeping things simple, focused, and human, divorce lawyers can make online ads work more effectively for their practice.